Tuesday, February 8, 2011

week 2 discussion

I would like to dicuss the most recent article on wwd.com containing the query "haute couture," titiled, "Dior Expands Hong Kong Flagship." What I find interesting about this article is the idea that Dior is not a quaint high end boutique; Dior is a fashion power house.  It's kind of like a big box store in a way, with everything, clothes for ladies and gents and jewels, all under one roof. It does make for a more convenient and destination shopping experience, including the VIP room. I also like the quote from Sidney Toledano, "Luxury is space." If you think about it, it makes sense. Rich people have the most land, the biggest homes, convenient access to jet set the whole globe. It makes sense the high end retailers would want their stores to have plenty of room to move around and see everything. They are as much galleries of works of art as a retail stores. This article was good food for thought in terms of thinking of haute couture not just as an artistic trade revolving around clothing, but rather an entire lifestyle of luxury, cutting edge, and exclusivity.

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