1.Demographics:
2. Lifestyle: active, fun-loving, enjoys the spotlight
3. Physical Characteristics: the current line serves 24-30 inch waist, 32.5-39 inch bust and 34-41 inch hip. I would like to restructure the sizing for my line. Part of feeling good is being able to find clothes that fit and not be mortified by the number on the tag. I don't want this to be a "plus size" or "fiercely real" line. I just want to design for all girls, not just skinny twigs. I definitely think the aesthetic can translate to more voluptuous body types.
4. Psychographics: These girls know their fashion, they buy the mags, they watch Gossip Girl, and Pretty Little Liars and Glee and want to emulate these fashion oriented starlets.
5. Social Class: middle to upper
6. Social Behavior: these girls have nothing to spend money on but themselves.
7.Values and Attitudes: these girls want attention. They want boys to think they are hot, and girls to wish they were them. They will stop at nearly nothing to get this. These girls haven't had hard times. They are light and naive and fairly innocent but don't want anyone to know it. Or they aren't and they don't want anyone to know that!
8. Economics: varies. Some customers go to BJ for special one time gowns like prom, etc. others may have a larger amount of disposable income to buy separates, day dresses, intimates, accessories, etc. The price point makes the accessibility pretty broad.
9.Religion: whatever family practices, girls may be finding some new found independence here in college.
10. competitor: tons of competitors, anyone selling frilly girly clothes at a similar price point but this is THE target audience. More demand=availability for more supply, boutiques and online retailers.
- Age: 16-25
- Sex: f
- Marital status: unmarried
- Level of education: in high school or college
- Career: student, maybe a part time retail or hostess job
- Salary: still on Mom and Dad tab
- The location of work: anywhere
- Living location: anywhere
- Leisure activities: hanging out with friends, athletic or academic extracurriculars, texting, prom, watching tv & movies, internet social networking & blogging/vlogging, shopping, partying, beach by day, bars by night
2. Lifestyle: active, fun-loving, enjoys the spotlight
3. Physical Characteristics: the current line serves 24-30 inch waist, 32.5-39 inch bust and 34-41 inch hip. I would like to restructure the sizing for my line. Part of feeling good is being able to find clothes that fit and not be mortified by the number on the tag. I don't want this to be a "plus size" or "fiercely real" line. I just want to design for all girls, not just skinny twigs. I definitely think the aesthetic can translate to more voluptuous body types.
4. Psychographics: These girls know their fashion, they buy the mags, they watch Gossip Girl, and Pretty Little Liars and Glee and want to emulate these fashion oriented starlets.
5. Social Class: middle to upper
6. Social Behavior: these girls have nothing to spend money on but themselves.
7.Values and Attitudes: these girls want attention. They want boys to think they are hot, and girls to wish they were them. They will stop at nearly nothing to get this. These girls haven't had hard times. They are light and naive and fairly innocent but don't want anyone to know it. Or they aren't and they don't want anyone to know that!
8. Economics: varies. Some customers go to BJ for special one time gowns like prom, etc. others may have a larger amount of disposable income to buy separates, day dresses, intimates, accessories, etc. The price point makes the accessibility pretty broad.
9.Religion: whatever family practices, girls may be finding some new found independence here in college.
10. competitor: tons of competitors, anyone selling frilly girly clothes at a similar price point but this is THE target audience. More demand=availability for more supply, boutiques and online retailers.
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